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Woman-Centric Matters sm is a unique licensing program and educational platform that helps home builders become remarkable by transforming their attitudes and business practices based on the woman’s perspective. A division of Design Basics, one of the largest home plan design firms in America and a leading expert in marketing to women, Woman-Centric Matters sm is changing the way America does business.
It’s a known fact that 91% of all home purchases are made or primarily influenced by women. (Smith-Dahmer Associates, NAHB IBS) But a woman-centric approach isn’t just for women! It involves sensible, thoughtful business practices appreciated by both women and men. And at its core, a woman-centric approach to doing business embodies the values and business practices of Vance Vetter Homes.
As the ONLY Woman-Centric Matters sm licensed home builder in the Bismarck and Mandan, North Dakota, area, Vance Vetter Homes is proud to state the following as our woman-centric values:
- We are dedicated to providing home designs that allow for how you truly live - with an emphasis placed on areas for de-stressing, entertaining, storage and flexible living.
- We are dedicated to saving you time and adding convenience with everything from our convenient model home locations to re-designing the customer’s purchase experience.
- We are committed to giving both men and women the best value in every way possible. Men usually define “value” in terms of lowest price. While price is important, women most often think in terms of “best overall value”, including aspects such as trust and customer service.
- We are committed to addressing home safety and health concerns women have in their common roles as primary caregivers and nurturers. "By 2010, about ½ the women in America over 49 will be caregivers for someone in her family." - LifeSpring Environs, Inc.
- We are dedicated to reducing stress both in the purchasing experience and in the home design. "Stress in her life is the #1 compelling theme for women." - Mary Lou Quinlon in Just Ask A Woman
- We are dedicated to becoming our customers’ new home investment counselor. We care about you, your concerns, and your future, and we want to help you make wise, informed decisions.
At Vance Vetter Homes…we get it. We get how a home is never just a house, and we will help her choose a design that perfectly fits how she lives. Offering all of the name-brand appliances she has come to trust, we will assist her in choosing great packages and design a home she can easily resell!
 Appreciate
Women appreciate the element of surprise, so we incorporate unexpected design aspects into our plans.
 Evaluate
Women evaluate home designs based on storage, especially closet and garage storage options plus thoughtful kitchen, laundry and linen storage solutions.
 Care
Women care about their ever-changing families, so they look for flexible floor plans to meet both current and future needs like caring for aging parents or starting a home-based business.
 Create
Women create areas to de-stress. They look for soaking tubs, walk-in showers, porches, cozy spaces to curl up & read, as well as low maintenance products so that they don’t become slaves to their own home.
 Multi-task
Women multi-task, looking for home designs which complement meaningful activities, such as crafts, home office/planning, gourmet cooking, gardening, exercise, home schooling, etc.
 Filter
Women filter home plans through the lens of “how does this home live?”
 Value
Women value curb appeal. That’s why you see multiple elevation choices and various exterior products.
 Embrace
Women embrace others, so they look for spaces in homes suitable for entertaining formally, informally, indoors and outdoors.
 Insist
Women insist on ways to help organize their homes: drop zones for mail, keys & recharging cell phones; a large pantry for small appliances.
 Crave
Women crave WOW that makes sense.
See how our home plans are specially color coded for how you live in your home! Find out more about Livability at a Glance.
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Creating a Personal Spa:
Master Bath Trends
To provide the latest update on the current trends, I spoke with Les Petrie, who serves as a spokesperson for the National Kitchen and Bath Association and gives frequent workshops on bath design. Les is also the owner of a 32-year-old remodeling company in Mechanicsburg, Pennsylvania, named Mother Hubbard’s Custom Cabinetry. The firm does 45 - 50 upper middle and high-end projects a year.
When asked what “must-haves” his clients are currently requesting, Les had quite a list. “Eight out of ten of the baths we do have heated ceramic tile floors,” he began. “But because of the move toward natural products, the tiles usually look like stone. We rarely use the utilitarian, machine-cut, sterile looking tile that came into vogue in the 50’s and 60’s. Countertops are often stone, as well.
“In place of traditional whirlpools, which can hit the bather with too much concentrated force, we use an air jet bath made by BainUltra which offers a more gentle massage. It has a system of air channels in the shell of the bath and doesn’t take water out of the tub and blow it back in...so you can use aroma therapy or oil therapy with it. Like many higher end tubs today, it is contoured to the body shape, has arm rests, a headrest and (more)
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"Working with Vance Vetter was absolutely wonderful! It was so easy to design our ranch style home. I wanted a front facing kitchen so I could enjoy the view of our front yard, and Vance made it happen!
From sitting down with us and doing the initial drawing of our home to helping us choose the door knobs, Vance walked us through every detail. He made every stitch of space useable and kept us informed of all of the latest building trends.
I would recommend Vance Vetter to anyone who wants an enjoyable, stress free home building experience."
Jim & Viann Doll
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